About Me
I'm a User Researcher with 6+ years of experience shaping digital products across sports, entertainment, e-commerce, and health tech. I lead end-to-end research strategy across complex product ecosystems, partnering with Product, Design, and business teams to uncover user needs, navigate ambiguity, and turn behavioral insights into actionable product direction.
Whether I'm exploring emerging AI applications, improving the fan experience, or identifying friction in e-commerce journeys, I bring a strategic and pragmatic approach to research—connecting what people need with what businesses aim to achieve.
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