Hi, my name is Jonathan Clinton
Welcome to my UX portfolio!

About Me

About Me

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I'm a User Researcher with 6+ years of experience shaping digital products across sports, entertainment, e-commerce, and health tech. I lead end-to-end research strategy across complex product ecosystems, partnering with Product, Design, and business teams to uncover user needs, navigate ambiguity, and turn behavioral insights into actionable product direction.

My work spans 80+ mixed-method studies and 500+ competitive benchmarks, informing experiences that reach over 200 million monthly users. Whether I'm exploring emerging AI applications, improving the fan experience, or identifying friction in e-commerce journeys, I bring a strategic and pragmatic approach to research—connecting what people need with what businesses aim to achieve.

Resume

Projects

Case studies are password protected. Reach out if you'd like access.

Bleacher Report · September 2026

Why new users don't come back the next day

A 500-person cold-start study of the Bleacher Report app to find out what makes new and lapsed users decide not to return after their first session.

Methods: Unmoderated think-aloud, Thematic sentiment coding

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HarryPotterShop.com · August 2026

Cart preview builds trust until checkout hides the total

Interviews with shoppers who recently abandoned Harry Potter Shop carts or checkout on mobile web, focused on friction from add to cart through payment.

Methods: Moderated interviews, Unmoderated interviews

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NCAA.com · October 2025

Visitors come for scores; mobile clutter gets in the way

A visitor survey and mobile task study during NCAA.com's redesign to understand who uses the site, what they come for, and where articles, scores, and video create friction.

Methods: Visitor survey, Unmoderated task-based testing

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TCM · July 2025

Hybrid scroll won the schedule revamp; headerless lost people weeks ahead

A two-phase survey and moderated usability study of TCM.com's Schedule page to understand how classic film fans use it today and compare three proposed redesign concepts.

Methods: Remote survey, Moderated usability testing

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HarryPotter.com · April 2025

Early registration beats a gate after the sorting quiz

A mobile unmoderated study of three registration placements in the Hogwarts Sorting Hat experience on HarryPotter.com.

Methods: Unmoderated usability testing, Comparative prototype testing

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HarryPotterShop.com · Summer & Winter 2024

Navigation fixes lifted findability, but trunk building still tripped people up

A two-round benchmark of HarryPotterShop.com combining a large fan survey and repeated mobile task testing before and after a site redesign.

Methods: Visitor survey, Moderated usability testing

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Food Network · March 2024

Home cooks want recipe specs upfront, not the story first

A preference study of two enhanced Food Network recipe article templates to learn what information people need when they first land on a recipe page.

Methods: Unmoderated usability testing

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HGTV & Food Network · October 2023

Grid for inspiration, list when labels matter

A mobile prototype study comparing grid and list gallery navigation across seven Food Network and HGTV article types to see which layout fits each use case.

Methods: Unmoderated usability testing

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Cartoon Network LATAM · Summer 2023

Three brands in one app, but parents only see Cartoon Network

Remote usability testing with parents in Brazil, Mexico, and Colombia on the CN | Discovery Kids | Cartoonito mobile app to evaluate brand discovery, parental controls, and the broader parent feature set.

Methods: Unmoderated remote usability testing, Task-based exploration

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Magnolia.com · April 2023

Exclusive recipes motivate sign-up; blogs and email fear add friction

Moderated mobile interviews with Magnolia fans on how gated recipes and blog articles affect willingness to sign up or sign in, and what preview content and email links should deliver.

Methods: Moderated mobile interviews

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Sonos · April 2022

What professional installers need from a commercial speaker concept

Interviews with professional AV installers about speaker needs in commercial installs, covering use cases, features, mounting, packaging and the dealer relationship.

Methods: In-depth interviews, Concept testing

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Sonos · December 2021

Troubleshooting landed; changing music hid behind the wrong button

Card sorting and usability testing with multi-location business customers on a Sonos web dashboard for managing music and speakers across locations.

Methods: Card sorting, Usability testing, In-depth interviews

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Contact

Any questions?

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