About Me
I'm a User Researcher with 6+ years of experience shaping digital products across sports, entertainment, e-commerce, and health tech. I lead end-to-end research strategy across complex product ecosystems, partnering with Product, Design, and business teams to uncover user needs, navigate ambiguity, and turn behavioral insights into actionable product direction.
Whether I'm exploring emerging AI applications, improving the fan experience, or identifying friction in e-commerce journeys, I bring a strategic and pragmatic approach to research—connecting what people need with what businesses aim to achieve.
ResumeProjects
Case studies are password protected. Reach out if you'd like access.
Bleacher Report · September 2026
Why new users don't come back the next day
A 500-person cold-start study of the Bleacher Report app to find out what makes new and lapsed users decide not to return after their first session.
Methods: Unmoderated think-aloud, Thematic sentiment coding
View case studyTCM · July 2025
Hybrid scroll won the schedule revamp; headerless lost people weeks ahead
A two-phase survey and moderated usability study of TCM.com's Schedule page to understand how classic film fans use it today and compare three proposed redesign concepts.
Methods: Remote survey, Moderated usability testing
View case studyHarryPotter.com · April 2025
Early registration beats a gate after the sorting quiz
A mobile unmoderated study of three registration placements in the Hogwarts Sorting Hat experience on HarryPotter.com.
Methods: Unmoderated usability testing, Comparative prototype testing
View case studyHarryPotterShop.com · Summer & Winter 2024
Navigation fixes lifted findability, but trunk building still tripped people up
A two-round benchmark of HarryPotterShop.com combining a large fan survey and repeated mobile task testing before and after a site redesign.
Methods: Visitor survey, Moderated usability testing
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